FOCUS GROUPS
Joint discussion by 7-9 respondents directed by a senior moderator.
MINI GROUPS, DYADS & TRIADS
Discussions in smaller social groups (2-4 respondents).
WORKSHOPS
Arranged to explore consumers’ minds beyond verbal expression.
DESK RESEARCH
Obtaining and compiling relevant information from secondary sources (internet, archives, prior research, statistics, others) to achieve better understanding and generate specialized knowledge.
MYSTERY SHOPPER
Covert methodology to obtain information and assess customer service discretely at the point of sale.
IN-DEPTH INTERVIEWS
A discussion between one respondent and a moderator in a confidential, unprejudiced environment allowing free expression.
ETHNOGRAPHY
Interview and non-participant observation of consumers in their daily environment and context to get closer to their world and understand meanings.
ONLINE COMMUNITIES
A small, temporary, online community created for respondents to interact in a discussion forum and/or participating in different activities.
CATI and ONLINE INTERVIEW
Non-presential evaluation modality, which allows us to connect with our targets via telephone or web, no matter where they are located.
USABILITY TEST
Interview and behavioral observation to evaluate, determine and document Usability levels as well as design inconsistencies and problem areas within the Apps interface zones.
